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Marketing Research Report: Optimizing Cash
& Strategic Finance in Mid-Sized
Organizations
This report examines a critical inefficiency within mid-sized organizations: the suboptimal management of cash and the underutilization of the Financial Planning & Analysis (FP&A) function. As interest rates have risen, the opportunity cost of holding idle cash in low-yield accounts has become a material concern.

Report
The Idle Cash Challenge
The FP&A and Treasury Crossover in Mid-Sized Organizations
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